Top 10 Magazine Publishing Software Elements to Help Grow Your Business
The world of publishing has changed dramatically in just the last few years. To keep up, you need a fully-featured software suite for digital magazine publishing. But what should be included?
Here are ten of the most important factors in creating success with your digital publishing software solution:
- Content Recycling System
Creating brand new content constantly is exhausting. Whether you are a small team or outsourcing this task, it can save time and money when you can recycle at least part of your content. Automate this to make it even simpler.
2. Online Shopping Cart and Checkout Systems
Your customers want a pleasant shopping experience. Give it to them with an integrated shopping cart and checkout screen. This will make the entire process intuitive and easy.
3. Web Analytics and Reporting Systems
How can you know what your readers are enjoying? How can you determine which articles or features are landing with them? How do you tell what they didn’t like? With web analytics and reporting systems — both of which you need in your software suite.
4. Customer Management System
Making customers feel valued and rewarding them for their purchases is a great way to drum up repeat business. Make all of it easy by using an automated customers management system.
5. Entitlement Management System
Are certain customers — such as paying customers or subscribers — entitled to additional content or exclusive access to parts of your site? If so, you need an entitlement management system to make allowing that access automatic and easy.
6. Lead Management System
Every lead is a potential sale or subscriber. Make that conversion happen with the right tools. A lead management system integrated into your application or site can make creating happy customers effortlessly.
7. Automated Marketing System
Who has time to keep up with marketing efforts? Not you! That is why you need a software element you can set and forget — at least for the most part.
8. Email Management System
Your email list is a goldmine of potential customers. Make the best of it with a system that helps you manage your subscribers and offers them reasons to stay on your list!
9. Push Notification Feature
Did you know that push notifications can drive around ten percent of total sales? It’s true! Maximize the impact of your advertising by adding this feature to your digital publishing platform.
10. Calendar and Event Management Systems
Your magazine publishing software will be well-served by promotional events and holiday-related promotions to stoke enthusiasm in your products. Make that easier by integrating calendar and event management into your software from the start!